Moncler - An Invitation to Dream
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360 campaign that launched with a full takeover of Milano Centrale Stazione during design week, transforming a busy intersection into the world’s largest public gallery experience, featuring visionary dreamers such as Dr. Deepak Chopra, Isamaya Ffrench, Daniel Arsham, Laila Zohar, Jeremy O.Harris, Francesca Hayward, Julianknxx, Ruth Rogers, Rina Sawayama, Remo Ruffini, Sumayya Vally and Maya.
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Executive Creative Director: Frederick Paginton
Curator: Jefferson Hack
Art Director: Sam Halsall
Producer: Faye Young
Project Director: Corina Stylianou
Creative Agency & Production: Dazed Studio
Photographer & Director: Jack Davison
DOP: James Beattie
Styling: Ai Kamonshita
Casting: Shay Neilson
Nike ACG - Elementary: A Journey to a Higher Plane
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Award-winning short film and digital activation exploring the mindful pursuit of rock climbing, featuring Team GB climber Eugenie Lee.
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Executive Creative director: Frederick Paginton
Senior Art director: Sam Hall
Senior creative: Lilah Francis
Commissioning Producer: Romy Waller
Creative agency: Dazed Studio
Production company: Stink Films
Director: Felix Brady
DOP: Konrad Losch
Executive producer: Hannah Bellil
Producer: Shea Coleman
Editor: Felix Brady
Grade: Marina Starke -
3 x Gold Awards - British Arrows
1 x Silver Award - The Clios
Finalist - Ciclope
Tory Burch - Good Luck with Sydney Sweeney
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Launching the Tory Burch ‘Good Luck Trainer’ with a helpful guide from Sydney Sydney on how to make your own good luck.
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Director: Alfred Marroquin
Executive Creative director: Frederick Paginton
DOP: Gus Bendinelli
Commissioning + Talent Producer: Christina Barrett
EP: Emory Ruegg
Producer: Roisin Audrey
LA Prod Co: Field Trip
Stylist: Shibon Leigh
Set Design: Terry Watson
Hair Stylist: Florido Basallo
Makeup Artist: Melissa Hernandez
Title design: Jump Jirak
H&M Move - However You Move
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A global campaign that democratises fitness for our athleisure generation, challenging performance-obsessed, goal-orientated workout culture by simply encouraging the one thing that everyone can do, MOVE — however you choose — featuring Zlatan Ibrahimović, Jane Fonda, JaQuel Knight and Nadia Nahim.
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Executive Creative Director: Frederick Paginton
Creative Director: Pierre-Yves Morvan
Art Director: Alex Venndt
Director: Camille Summers-Valli
Photographer: Osma Harvilahti
Styling: Kyanisha Morgan
Agency: Dazed Studio
Production: Division
Dazed x IKEA - Catalogue!!!
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Dazed & IKEA join forces for a one-off publishing project launched during Milan Design Week, reimagining the infamous IKEA catalogue to explore what ‘home’ today means for young creatives around the world.
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Executive Creative Director: Frederick Paginton
Art Director: Lilah Francis
Producer: Lauren Ford
Creative Agency & Production: Dazed Studio
Contributors: Carlijn Jacobs, Imruh Asha, Erika Kamano, Andrew Miksys, Angele Chatenet, Daisuke, Anton Gottlob, Nikolai Ahn, Ismail Zaidy + more. -
2024 Lovies Awards:
1 x Gold (Best Campaign Partnership or Collaboration)
1 x People’s Lovie (Best Product or Service)
Gucci - Gucci Gig
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Dazed and Gucci presents three spell-binding live performances by unique musical auteurs; singer-songwriter and multi-instrumentalist, Kelsey Lu, rapper and artist, Mykki Blanco; and K-Pop star, Holland.
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Executive Creative Director: Frederick Paginton
Art Director: Pierre-Yves Morvan
Producer: Lauren Ford
Creative Agency & Production: Dazed Studio
Photography & Film: Diana Kunst, Mau Margo, Sean Vegezzi, Ed Whelan, Holly Blakey
Styling: Emma Wyman
Tory Burch - Holiday Help with Sydney Sweeney
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360 holiday campaign that takes a tongue-in-cheek approach to gifting, forgetting about what others want, and instead takes a ‘holiday from the holidays’ with Sydney Sweeney offering self-help advice for those who are also looking to escape this season’s festive drama.
This campaign took shape as a social-first activation, creating a fake-hotline to extend the campaign content that people could dial and get exlcusive discounts, brought to life offline with an interactive pop-up phonebooth outside the Tory Burch flagship store in NYC. -
Executive Creative Director: Frederick Paginton
Art Director: Alexander Venndt
Producer: Amy Patterson
Creative Agency: Dazed Studio
Production: Somesuch
Local Production: Aguita
Photographer & Director: Alfred Marroquin
DOP: Marz Miller
Styling: Chloe and Chenelle
Set Design: Ava Villafane
Gucci - Horsebit Loafer feat. Paul Mescal
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Creative direction for the 70th anniversary of Gucci’s iconic Horsebit Loafer, their first campaign to feature new global brand ambassador, Paul Mescal.
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Executive Creative Director: Frederick Paginton
Art Director: Aleena Jamil
Producer: Lauren Ford
Creative Agency & Production: Dazed Studio
Photographer: Heji Shin
Styling: Felicity Kaye
Gucci - Absolute Beginners
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A short film series which sees nine famous talents, known for being in front of the camera, do something they’ve never done before: get behind the camera and in the director’s seat.
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Executive Creative Director: Frederick Paginton
Art Director: Pierre-Yves Morvan
Producer: Lauren Ford
Creative Agency & Production: Dazed Studio
Talent: Elle Fanning, Emma Corrin, Jodie Turner-Smith, Arlo Parks, Barry Keoghan, Benedetta Porcaroli, Lily Gavin, Yoshi, Kelvin Harrison Jr.
Moncler - Transendance
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Launch campaign for Moncler’s rave inspired men’s collection, reimagining 90s club euphoria, brought to life by Movement Director, Blackhaine.
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Director: Ed Whelan
Executive Creative Director: Frederick Paginton
Producer: Faye Young
Stylist: Imruh Asha
Creative Agency & Production: Dazed Studio
Hinge - No Ordinary Love
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How do you
No Ordinary Love is a 360 campaign, inspired by the ‘BookTok’ boom, that takes real love stories and turns them into works of ‘real fiction’.
Working with some of the world’s most renowned contemporary fiction writers as campaign talent, the aim was to bring the humanity back to modern dating, creating deeply personal stories that shine a light on real relationships that nearly didn’t happen, and showing that love isn’t as easy as a swipe or a like; love is complex and takes an unbelievable, almost impossible amount of work — but it’s worth it. -
Executive Creative Director: Frederick Paginton
Creative Director: Shreya Chopra
Strategy Director: Isobel Farmiloe
Producer: Faye Young
Creative Agency & Production: Dazed Studio
Photographer: T-Bone Fletcher
Writers: Roxane Gay, Oisin Mckenna, R. O. Kwon, John Paul Brammer, Brontez Purnell, Isle Mcelroy
Moncler x Pharrell - The Art of Terrain
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Launch campaign for Moncler’s ‘Art of Genius’ collaboration with Pharrell.
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Executive Creative Director: Frederick Paginton
Photographer & Director: Jenny Brough
DOP: Jack Exton
Styling: Gerry O’Kane
Producer: Faye Young
Creative Agency & Production: Dazed Studio
Diet Coke - This is My Taste feat. Jamie Dornan
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Reintroducing the infamous 'Diet Coke man' with an ATL campaign featuring Jamie Dornan… but not as the archetype you think. This is My Taste is a campaign that encourages everyone to celebrate their own unique tastes — by embracing the unique taste of Diet Coke.
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Executive Creative Director: Frederick Paginton
Creative Directors: Ben Perdue & Daisy Joel
Producer: Dan Heighes
Production: Anonymous
Creative Agency: Spring Studios
Director: Bardia Zeinali
Photographer: Tom Johnson
Styling: Stella Greenspan
Nike - Generation Air
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For Milan Design Week, we worked with Humanrace on a special activation as part of their collaboration with USM, exhibiting a bespoke modular bathroom installation at Spazio Maiocchi, examining the significance of daily rituals and its relationship with wellness.
HAVE A GOOD DAY was an activation that played out across the city, starting from the bathroom, and taking us through our busy days, we staged adjacent moments by partnering with renowned local destinations (Villa Necchi, Terroir, Four Seasons Milano Spa) to create experiences that gave people small, nourishing interactions that benefit their daily lives — and ultimately ‘live well.’
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Executive Creative Director: Frederick Paginton
Creative Director: Sam Halsall
Producer: Lauren Ford
Creative Agency & Production: Spring Studios
Humanrace - Have a Good Day!
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For Milan Design Week, we worked with Humanrace on a special activation as part of their collaboration with USM, exhibiting a bespoke modular bathroom installation at Spazio Maiocchi, examining the significance of daily rituals and its relationship with wellness.
HAVE A GOOD DAY was an activation that played out across the city, starting from the bathroom, and taking us through our busy days, we staged adjacent moments by partnering with renowned local destinations (Villa Necchi, Terroir, Four Seasons Milano Spa) to create experiences that gave people small, nourishing interactions that benefit their daily lives — and ultimately ‘live well.’
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Executive Creative Director: Frederick Paginton
Creative Director: Sam Halsall
Producer: Lauren Ford
Creative Agency & Production: Spring Studios
Converse - Manifesto for Change feat. Samuel Ross
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A call for change by one of the most pioneering creative voices out there, through a partnership that aimed to engage meaningful discourse and increase awareness for equal opportunities within the creative industry.
A film by Gabriel Moses. -
Director: Gabriel Moses
Executive Creative director: Frederick Paginton
DOP: Jack Exton
Producer: Tony Longe
Editor: Joseph Taylor
Creative Agency: Dazed Studio
Tory Burch - Good Luck Stories
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What brings you luck?
Tory Burch wants to know!
A content partnership premiering on Dazed that spotlights three next-gen creatives who each share their own Good Luck Stories as part of the launch for Tory Burch’s Good Luck Trainer. -
Photographer & Director: Emily Lipson
Executive Creative director: Frederick Paginton
Producer: Lauren Ford
Stylist: Stella Greenspan
Creative Agency & Production: Dazed Studio
Dolce & Gabbana - Love Notes
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Brand partnership campaign for the launch of Dolce & Gabbana's King and Queen fragrances, breaking down 'relationship norms' by exploring what Self Love and connection means to different types of couples.
Entitled Love Notes, the partnership campaign features London-based couple Madison Hahn and Akira Woodgrain, alongside friends and creative collaborators Danni Spooner and Novaya Shey.
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Executive Creative Director: Frederick Paginton
Art Director: Lilah Francis
Photographer & Director: Angelina Bergenwall
Styling: Char Roberts
Producer: Amy Patterson
Creative Agency & Production: Dazed Studio