However You Move H&M Move

  • HOWEVER YOU MOVE is all about freedom of expression, zero judgement or expectation and total body empowerment; featuring an iconic cast of Zlatan Ibrahimović, Jane Fonda, JaQuel Knight and Nadia Nahim alongside streetcast Marseille youth, who prove that whatever your relationship with fitness and working out is, everyday is a day to find joy in movement, getting you one step closer to achieving your fitness goals, whatever they are.

  • Executive Creative Director: Frederick Paginton
    Creative Director: Pierre-Yves Morvan
    Art Director: Alex Venndt
    Director: Camille Summers-Valli
    Photographer: Osma Harvilahti
    Styling: Kyanisha Morgan
    Agency: Dazed Studio
    Production: Division

  • Campaign

Walk, run, roll, skip, jump, bend or stretch. Movers unite!

A global campaign that democratises fitness for our athleisure generation, challenging performance-obsessed,
goal-orientated workout culture by simply encouraging the one thing that everyone can do, MOVE—however you choose to.

More…

An Invitation to Dream
Moncler

Campaign, Experiential
2024

  • Full takeover of Milano central stazione during design week, transforming a busy intersection into the world’s largest public gallery experience, featuring visionary dreamers such as Dr. Deepak Chopra, Isamaya Ffrench, Daniel Arsham, Laila Zohar, Jeremy O.Harris, Francesca Hayward, Julianknxx, Ruth Rogers, Rina Sawayama, Remo Ruffini, Sumayya Vally and Maya.

Elementary: Journey to a Higher Plane
Nike ACG

Film
2022

  • Award-winning short film and digital activation exploring the mindful pursuit of rock climbing, featuring Team GB climber Eugenie Lee.

Good Luck with Sydney Sweeney
Tory Burch

Film
2022

  • Launching the Tory Burch ‘Good Luck Trainer’ with a helpful guide from Sydney Sydney on how to make your own good luck.