Gucci Gigs
Dazed x Gucci

Three spell-binding live music performances by other-worldly artists, bringing together artistry and craft, imagined as Gucci Gigs.

Morning Dew
by Kelsey Lu

  • Director: Sean Vegezzi
    Styling: Emma Wyman
    Executive Creative Director: Frederick Paginton
    Creative Director: Pierre-Yves Morvan
    Producer: Lauren Ford
    Agency & Production: Dazed Studio

Lucky
by Mykki Blanco

  • Director: Diana Kunst & Mau Margo
    Styling: Emma Wyman
    Executive Creative Director: Frederick Paginton
    Creative Director: Pierre-Yves Morvan
    Producer: Lauren Ford
    Agency & Production: Dazed Studio


Neverland
by Holland

  • Director: Holly Blakey
    Styling: Emma Wyman
    Executive Creative Director: Frederick Paginton
    Creative Director: Pierre-Yves Morvan
    Producer: Lauren Ford
    Agency & Production: Dazed Studio

More…

Elementary: Journey to a Higher Plane
Nike ACG

Film
2022

  • Award-winning short film and digital activation exploring the mindful pursuit of rock climbing, featuring Team GB climber Eugenie Lee.

Good Luck with Sydney Sweeney
Tory Burch

Film
2022

  • Launching the Tory Burch ‘Good Luck Trainer’ with a helpful guide from Sydney Sydney on how to make your own good luck.

However You Move
H&M Move

Campaign
2023

  • A global campaign that democratises fitness for our athleisure generation, challenging performance-obsessed, goal-orientated workout culture by simply encouraging the one thing that everyone can do, MOVE — however you choose — featuring Zlatan Ibrahimović, Jane Fonda, JaQuel Knight and Nadia Nahim.