An Invitation to Dream Moncler
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360 campaign that launched with a full takeover of Milano Centrale Stazione during design week, transforming a busy intersection into the world’s largest public gallery experience, featuring visionary dreamers such as Dr. Deepak Chopra, Isamaya Ffrench, Daniel Arsham, Laila Zohar, Jeremy O.Harris, Francesca Hayward, Julianknxx, Ruth Rogers, Rina Sawayama, Remo Ruffini, Sumayya Vally and Maya.
Curated by Jefferson Hack, An Invitation to Dream was a global brand campaign for Moncler that came to life as a landscape of images and quotations from contemporary visionaries, where large-scale text pieces and slow-motion portraits soar above the noise of the station as powerful, silent invocations — inspiring the public to dream.
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Photographer & Director: Jack Davison
DOP: James Beattie
Styling: Ai Kamoshita
Creative Director: Frederick Paginton
Agency & Production: Dazed Studio -
Campaign, Experiential
Meet the reality shapers: extraordinary dreamers, expanding perceptions of the world we live in.
A lineup of creative visionaries occupying over 200 billboards and screens in Milano Centrale railway station, transforming the bustling travel hub into a public space to reflect, imagine - and dream.
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