However You Move H&M Move
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HOWEVER YOU MOVE is all about freedom of expression, zero judgement or expectation and total body empowerment; featuring an iconic cast of Zlatan Ibrahimović, Jane Fonda, JaQuel Knight and Nadia Nahim alongside streetcast Marseille youth, who prove that whatever your relationship with fitness and working out is, everyday is a day to find joy in movement, getting you one step closer to achieving your fitness goals, whatever they are.
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Executive Creative Director: Frederick Paginton
Creative Director: Pierre-Yves Morvan
Art Director: Alex Venndt
Director: Camille Summers-Valli
Photographer: Osma Harvilahti
Styling: Kyanisha Morgan
Agency: Dazed Studio
Production: Division -
Campaign
Walk, run, roll, skip, jump, bend or stretch. Movers unite!
A global campaign that democratises fitness for our athleisure generation, challenging performance-obsessed,
goal-orientated workout culture by simply encouraging the one thing that everyone can do, MOVE—however you choose to.
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