Generation Air
Dazed x Nike

  • Executive Creative Director: Frederick Paginton
    Director: Actual Objects
    Art Director: Lauren Harewood
    Producer: Lauren Ford
    Creative Agency & Productio: Dazed Studio

Generation Air is a documentary set in 2053 that charts the rise of a 2023 cultural movement that was energised by Air Max.

Looking back from thirty years on, we mark the anniversary of a brand new silhouette by revisiting the movement as told by the artists who shaped it; Generation Air.

You will remember air.

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